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Frank met Grace Lee Bowman on January 30, 1928, and they married the following September on the bride's twenty-third birthday. While Frank was still teaching, the couple purchased a small building in Norman, Oklahoma to house their new business, Frank Potteries, which later became Frankoma Potteries.
In 1933, John Frank met Joseph Taylor, who joined the University of Oklahoma Art Department. Taylor became a lifelong friend and eventually went on to design many of the early Frankoma Pottery sculptures.

The 1938 fire marks a significant point for Frankoma collectors. Pieces are often described as "pre 1938" or "post 1938".
Frankoma subsequently grew into a prosperous business. Frank was honored as Outstanding Businessman in America in 1971 and Marketing Man of the Year in 1972.
John Frank passed away in 1973, whereupon his youngest daughter Joniece took over operations. A second fire hit the plant in September, 1983. Despite the facility's total destruction, the irreplaceable molds survived because of John Frank's foresight in arranging for storage of the molds in a fireproof room. This time, the plant was quickly rebuilt and production restarted by July, 1984.
Frankoma continued production until December 31, 2004.
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